ENTREPRENEUR + CAPITAL = PRODUCTS + CUSTOMERS = BUSINESS
He goes on to provide some examples of real world entrepreneurs (CEOs of Snapchat and Whole Foods), but concludes with you can't be a successful entrepreneur by just wanting to be one. You begin by identifying a customer problem and a product that solves it. The next step - capital. Then make the product, market it and gain customers. Of course, I would interject that many, many iterations of this process will ensue (and a lot of necessary failures), but, after a lot of determination, and with an insatiable need and passion to create your product, you'll become what Tobak sums up this way: "Someday you’ll wake up and realize what you’ve become: a guy who took a risk, started a business, and made money. An entrepreneur."
What do you think? What does "entrepreneur" mean to you? I'd love to hear your thoughts (joelle@lightningjarvt.com), or give a call at 802-321-3070 to arrange a tour of The Lightning Jar. We are always eager to talk to those who are creative, have great ideas and who want to be an "entrepreneur".
Cheers - JSG