• Event Date: Thursday, October 5, 5pm
• Location: The Lightning Jar, 194 North Street, Bennington (inside the VSECU branch, after-hours entrance is on Depot Street to the left of the Rite Aid entrance)

One of the defining elements of this generation of customers is their need to trust the brand they’re receiving goods from.  Trust is built on the character and credibility of an organization and how it demonstrates those virtues through every inch of its existence.  
 
In this workshop participants will learn why the customer is so important, what brands are “trust titans,” how they do it, and how your organization can build credibility among this generation too.
 
Workshop Breakdown:

• Introducing the Beloved Brand Triangle
• Rigorous Demand for Excellence
  • Defining What Rigorous Demand means
  • Identifying Which Organizations Do It Well
  • Call To Action: What Should We Do Next In Our Organization
• Repetitive Performance in Competency and Character
  • Understanding Trust and Credibility
  • The Trust Piggy Bank
  • Building Authentic Trust
  • Identifying Which Organizations Do It Well
  • Call To Action: What Should We Do Next In Our Organization
• Narrative Belonging
  • What is a Brand?
  • Defining True Belonging
  • Understanding a Narrative Belonging Brand
  • Identifying Which Organizations Do It Well
  • Call To Action: What Should We Do Next In Our Organization
• Conclusion 
  • Q/A

For more information, visit the event page here.